Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.
These people are often working from home so they do not have a high operation cost like that of a company. The best way to do this would be to contact past clients and enquire from them about the service and results they got from using the web designer. Another route you can take is to design your website yourself.
You need a deep understanding of marketing on the Internet, how search engines work, what visitors want and how to sell to be able to make your site a success.
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.
After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence.
Eliminate any chances of that to maximize your profits! Where exactly do we draw the line? Here’s a simple breakdown.
This whole new level of interactivity will always leave visitors coming back for more. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.
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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. If your content was presented in Flash, most search engines wouldn’t be able to index your content.
Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it.
Flash animation is not much different from normal animation as every bit of the animation has to be done by hand. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
This is important because a block of text that is too large will deter visitors from reading your content. Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.
